FYI, all products from The Rice People are properly date-coded and 100% traceable. Canned food manufacturers say after the best before date, the taste, texture and nutritional value deteriorates. Unless the can is damaged, it is still safe to eat, indefinitely.
No such luck for rice! The infestation can contaminate the whole shelf and require disposal and infestation-proof cleaning. It can also contaminate the customer’s pantry for costly compensation claim.
Of course, consumers should also take the responsibly to rotate food in their pantry properly.